irst there was the buzz and now the buzz is about caffeine-you would think there may be an angle… Forget all the buzz about Google Buzz. Google’s business is Internet search. Disregard their browser, operating system, and other frivolities; their main business is the Google Search Engine. So why, oh why did they reorganize [...]

It’s the last day of the week and you’re already thinking about the beach, the barbeque, the baseball game, etc. –ad nauseum.   You do it, I do it, heck we all do it.  If you’re a marketer of any kind though you may be leaving more than 20% on the table if you don’t take [...]

If your company is using social media in 2010, it is vital that you have a strategy and plan in place that’s guiding your efforts.  You will be much more successful, it will save you a ton of time and money since your efforts will be focused, and it will be much easier to measure [...]

Collecting customer feedback is vital to learning how well your brand reaches, engages, and resonates with your customers. Unfortunately, most companies fail miserably to both collect and effectively respond to customer feedback.
Think about the last time you made a complaint or suggestion to a big company like AT&T or Comcast. Did you get a lame [...]

Most of us are on professional networking platforms such as LinkedIn. These networks have quickly become a directory for employers, customers, friends, foes etc to look you up. Make sure you optimize your visibility, allowing you to be next up for a promotion, pay increase or even a new job opportunity altogether.  The following are [...]

Brand Equity Defined
Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand equity [...]

guest post by Jon Davey
The single biggest reason given by all small businesses in relation to boosting their online profile is time… there is never enough! I would argue that you need to make the time. Failure to do so is missing a huge potential business opportunity and the bigger picture. 

To make this palatable [...]

guest post by Laura Bell
Networking no longer means scheduling power breakfast or dinner meetings. In fact, you probably don’t have to move out of your seat in front of your computer. You would have to have been hiding in a monastery to have missed the new rage of Social Networking.
There are so many social networks [...]

Remember the product? It worked hard so you didn’t have to. Simply squirt some in “the bowl” and voila-sparkling clean in minutes without the elbow grease and quite frankly gross task that makes anyone but Adrian Monk long for a live in house cleaner.
What do scrubbing bubbles have to do with marketing? [...]

So I’m running the other day and it starts pouring on me 1/10 of a mile into the run. Anyone who’s ever lived in the South in September will tell you-it can be 105 degrees one day and 70 and raining the next. Not just regular West Coast California rain, which is very similar [...]