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About
We established Agency 323 with the thought in mind that social media and social good should go hand in hand. We believe wholeheartedly that we will do good-by doing good- for others. We can help your organization recognize the importance of cause-related-business and think of creative ways to incorporate a social mission into the essence of who you are. We can explore your teams’ passions and your brand image, and bring the two together to find projects that unites your team with your brand and your brand with your audience.
Mission
To become a valued partner with organizations to build their brand awareness, increase web traffic & conversion, and improve their customer relationships through collaboratively developing and successfully implementing cost effective interactive strategies.
Vision
To help educate and empower organizations with the proper tool set (technology) and mindset (sociology) to execute best practice interactive campaigns that add tangible and measurable value to the communities where they live, work, and serve.
Passion
To help non-profit organizations accomplish their objectives, share their ministries and missions, and raise awareness of their respective causes through the effective use of social media and technology.
Why Agency 323
Our social media services are customized to seamlessly integrate into your existing marketing campaign(s), market intelligence gathering, and service or product launch.
We monitor what customers are saying about your industry, your competitors, and most importantly-your brand. Then we steer the conversation to the conversions you want to meet your marketing goals and objectives while driving home your organization’s unique competitive advantage.
We’ll show you how authentic content and user engagement works to focus on what’s important about you and your brand in forums like Twitter, Facebook and YouTube. And how to use audio and video content to engage with your target audience, earn higher organic search rankings, and get on the radar of influential bloggers.
No matter the size or scope of your project, Agency 323 is your one-stop-shop. We tailor a suite of services to reach more of your target audiences with more relevance and influence, while providing measurable marketing and advertising ROI.
How We Do It
Agency 323 develops social media marketing campaigns that build brand awareness, drive customer engagement, improve customer service, generate online buzz and boost organic search engine rankings and web site traffic. We help you engage directly with your customers by leveraging social media and understanding how social media relates to your business and existing online marketing campaigns.
Our cutting edge social media and digital marketing strategies promote your product, service, and brand by combining social media, organic search engine optimization (SEO), pay-per-click (PPC) search and targeted online display advertising in one integrated campaign from a single digital marketing agency.
We target social media web sites like Twitter, Facebook, YouTube, Flickr, LinkedIn, Digg, Delicious, blogs, etc. and make sure your marketing message is packaged exceptionally well in the form of video, audio, text, or widgets, so it will be virally distributed throughout the social mediasphere to invite people to interact and to share your message with other people.
These web sites are increasingly complementing, and in some cases replacing, traditional search engines as a way for people to find content that is specific to what they are interested in and as major channels for web site traffic.
Unlike Word of Mouth Marketing, where the primary goal is to target “influencers” to spread the message online, social media marketing is based on connecting directly with the target communities, engaging them and generating content or participating in their discussion online. The latter can range from submitting a How-To article or Tip sheet to Digg or bookmarking it at Delicious, putting images up on YouTube, having conversations on Twitter, uploading videos to YouTube and establishing a Fan Page at Facebook or just passing a web page on to a friend via email.
Our copywriting professionals also help our clients update and expand the content of their web sites or create new web sites, and write news releases to announce new products and services, special offers, events and contests. News releases that are written from a social media perspective complement social media marketing and online campaigns, attract traffic to your web site and play an important role in increasing your search engine rankings.
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