agency323 » Strategy http://agency323.com Social Media Marketing Fri, 11 Jun 2010 00:20:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 now what? http://agency323.com/2009/09/now-what/ http://agency323.com/2009/09/now-what/#comments Sat, 19 Sep 2009 12:57:07 +0000 admin http://agency323.com/wp/?p=289 Yet Another Related Posts Plugin.]]> First off let me start by saying my nine year old daughter regularly cuts my hair for me (insert joke here) so I’m not knocking anyone for being thrifty. Quite the contrary, I love a good deal as much as the next person. I believe wholeheartedly that if you can do something yourself, and it doesn’t bother you or you actually enjoy doing it, then why not? After all there’s a whole series of TV shows, magazines, and websites based on the DIY brand right? While there is a whole DIY industry, the show also necessitated the need for another show called “Over Your Head!” which is all about projects that get started, but go sideways.  This happens in the virtual world as often (maybe more) than the brick and mortar world. I added “website therapist” to my Twitter profile in 2008, because 8 out of 10 people who contacted and started a dialog about their “web related issues” seemed to want to vent as much as they actually wanted technical assistance.

So when do you throw in the towel? That’s a tough question to answer as it’s different for everyone. A few years ago, before the “economic downturn”, many individuals and companies would seek expert assistance with any project that wasn’t related to their core competencies. While times have changed  for everyone from the Solopreneur to the Fortune 500 companies, there is an economic maxim you can apply which should help in your decision making process:

What is the “opportunity cost” associated with you spending several evenings trying to figure out how to answer the question “What are you doing?” in 140 characters or less in an effective way to promote your product, service, and brand?

All kidding aside, I know several attorneys and doctors who’ve told me exactly that story. At that point you have to realize that if they made a show about web marketing projects gone wrong-you could be staring on your own episode! This may or may not be you, heck it could be someone you know-the old “friend of a friend” was asking how to link Twitter updates to their Facebook Fan Page at the water cooler, and you just wanted to give “them” an answer on Monday when you see them. If you or “your friends” project doesn’t pass the sanity test, you might be in over your head. As for the hair cut there are three solutions when things go awry. One more hair products, two a hat, and three it will grow out eventually-unfortunately those solutions don’t work for your website!

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