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Services

The Process

We work closely with you to collaboratively develop a plan which blends your goals and objectives, and engages your target audience with the proper content and messaging and social media mix. We select the tactics with the greatest potential for generating web site traffic and visual brand exposure, and build sustainable strategies for maximum user engagement at the lowest risk.

Goals and Objectives

Setting the campaign goals and objectives is one of the most important exercises we perform before your social media strategy is implemented. This allows you to determine the scope, budget and ROI of the campaign before execution so that campaign results can be tracked and measured.

Target Audience

We get to know your target audience intimately – where they are active online, where their social networks are, and what kind of conversations and content they have. That way, we know how to reach them with the most powerful, persuasive and cost effective messages from you.

Strategic Messaging

When the target audience has been defined we create the messaging and content with the greatest potential for the client’s social media engagement. We work with the clients’ brand assets or develop content from scratch.

Integration With Tradition Online Marketing

Regardless of your product or service, your social media campaign should be an integral part of your overall marketing strategy. It needs to be accelerated through traditional online marketing tactics such as search and online display advertising. As part of our full-service Internet marketing program, Agency 323 will coordinate and integrate social media marketing campaigns with traditional online marketing.

Monitoring, Measuring and Reporting

Monitoring, measuring and understanding the results of your social media marketing campaign initiatives requires tools that go beyond basic Web site analytics. To get in-depth, comprehensive information and insight about what is happening within your social media ecosystem we use special social media marketing analytics tools that track conversations, online buzz and measure the full potential and extent of the various tactics used in a social media marketing campaign.

Social Media Management

Agency 323 also manages and maintains your social media marketing effort and coordinates these activities with traditional online marketing campaigns, such as search engine marketing, email marketing and online display advertising. We measure and analyze the results and then re-optimize to achieve maximum campaign ROI.

Social Media Monitoring-ORM

Want to know what consumers are feeling before investing marketing dollars and launching your campaign? Our media monitoring services track what people think about your industry, brand, product, service or competition. We help you:

Understand sentiment: Determine whether brands are receiving positive, negative or neutral commentary from bloggers, investors, customers and prospects.
Understand trends: Track share of voice real-time and make more well informed business decisions faster.
Crisis management: Identify and neutralize negative comments and content to control crisis management and brand reputation.
Campaign management: Real-time metrics help measure the success of online and offline campaigns, plus help create new propositions.

Our ORM services track how online perceptions of your brand change over time. That lets you compare your progress with that of your competitors. We not only measure the level of buzz your brand creates, but also categorize it by sentiment, how users feel about it. This means that you can easily see what you’re doing right, or where you need to improve based on consumer sentiment.