agency323 » Featured slides http://agency323.com Social Media Marketing Fri, 11 Jun 2010 00:20:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Is Google merging with Starbucks? http://agency323.com/2010/06/googlecaffeine/ http://agency323.com/2010/06/googlecaffeine/#comments Fri, 11 Jun 2010 00:17:04 +0000 admin http://agency323.com/?p=522 Yet Another Related Posts Plugin.]]>
Google Caffeine

Google Caffeine

First there was the buzz and now the buzz is about caffeine-you would think there may be an angle… Forget all the buzz about Google Buzz. Google’s business is Internet search. Disregard their browser, operating system, and other frivolities; their main business is the Google Search Engine. So why, oh why did they reorganize their entire process of generating search results? In case you haven’t heard on Tuesday Google announced a new search index called Caffeine. Google claims that, with Caffeine, their search results will be “50 percent fresher” than with the legacy system. I know with my traditional caffeine searching typically feels fresher!
Of course by “fresher,” they mean more up to date or real-time. How will they do this? Let’s start by discussing how Google works. When you type a word or phrase into the Google search bar, Google doesn’t go out into the live internet to collect results, rather it references an index of the internet that it has already created. To create this giant index, Google sends out “spiders aka Googlebots” every so often to visit websites. The spiders will visit a website, read all the content, and follow all of the links. Then, depending on the keywords being searched and the content and links in a particular website, Google determines where to rank a website in the results. Google has a video that describes this concept better here.
In previous iterations, Google used to visit websites every couple weeks because the spiders would visit the entire web before starting over again. This led to problems like a new site not being indexed on Google at all for weeks just because Google hadn’t seen it yet. With Caffeine, Google sends out spiders more often to take on smaller chunks of the web to keep the index as up-to-date as possible.
Google’s update to more “real-time” search reflects the evolution of the Internet. Social media and blogs are now known as social marketing and there are even some self-declared social marketing experts out there. Updates on Twitter, posts to Facebook, and articles published on blogs have become the new ways to reach people on the Internet. Whether these posts are for business or social, Google wants to keep up with the social marketing trend and real-time search.
This leads me to the point which is the importance of social media as part of your overall integrated web strategy. If Google is redesigning their entire process of search to include social media and real-time updates, social media must really be important. I try to convince most of our clients to utilize Twitter, Facebook, You Tube, and their blogs to promote their business and direct potential customers to their website. Google’s opinion and directive carries a bit more weight than ours though!
The key take away: Use your Facebook, and Twitter presence to point people to your blog and website to show off your personality. Use You Tube and Flickr to highlight events, speaking engagements, and more importantly you and your company’s staff. Use LinkedIn to make connections with other professionals in your area and in your industry. The underlying goal of each of these social media sites is to point people to your website. Google is making it easier to connect the dots between the two worlds of traditional websites and new/social media. Hopefully I’ve been able to highlight why social media marketing is important. Now grab a cup of coffee and start Tweeting!

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]]> http://agency323.com/2010/06/googlecaffeine/feed/ 0 Hey, Bud, you forgetting something? The Gekko phone call? http://agency323.com/2010/04/the-gekko-phone-call/ http://agency323.com/2010/04/the-gekko-phone-call/#comments Fri, 09 Apr 2010 14:56:59 +0000 admin http://agency323.com/?p=477 Yet Another Related Posts Plugin.]]> bud fox making cold call to gordon gekko in wall street, prospectingIt’s the last day of the week and you’re already thinking about the beach, the barbeque, the baseball game, etc. –ad nauseum.   You do it, I do it, heck we all do it.  If you’re a marketer of any kind though you may be leaving more than 20% on the table if you don’t take the opportunity to reach out to clients and prospects during the much heralded TGIF.  We’ve likely all read countless articles on which day is best to prospect.  I’ve personally seen studies conducted by universities on the best day and hour to call.  At the end of the day all of the data that’s analyzed is someone else’s, and bears very little relevance to you today.

 

In college I bet on a few football games and won, so I bet on a few more and lost-BIG.  After winning the few that I did win a friend of mine suggested I read some book, the name of which escapes me, (likely selective amnesia) about football statistics.  It had every variable you could imagine, on the road, during a short week, outdoors, on grass, under 40 degrees in December Team A has never failed to cover the spread 98.8% of the time.  Guess what?  They failed the Monday night I bet, and for some poor sap who read the next year’s version of that book in the hope that they would glean some secret insight to ensure their successful wager the number was probably 97.5% which while it sounds statistically significant, it still means nothing.  What I learned is there are 22 guys on the field that are completely different than the 22 that played in any of the last 10 years worth of games they analyzed.   All of whom make six to seven figures a year to play a game.  All of whom have issues, injuries, etc. that we don’t know about.  A center in a contract year might play with the flu, and get pushed around by another 300+lb guy for three hours that night like a shopping cart at Safeway, when the average office worker wouldn’t get out of bed to check his or her email.

My point is that while there are plenty of articles that will tell you that statistically Wednesday from 4pm to 5pm is the best time to make a call or send an email, unless you’re reading this on a Wednesday at 3:30pm the best time is now!  And today is Friday.  Before you leave to play golf, or have the celebratory lunch for a week well done-make five extra calls and send five extra emails.  Don’t sell yourself, your career, or your company short.  Who knows, maybe it will be your Bud Fox/Gordon Gekko moment?   Happy Friday & happy selling!

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