Collecting customer feedback is vital to learning how well your brand reaches, engages, and resonates with your customers. Unfortunately, most companies fail miserably to both collect and effectively respond to customer feedback.
Think about the last time you made a complaint or suggestion to a big company like AT&T or Comcast. Did you get a lame [...]

So over the last week I was on four different Delta flights (two operated by Northwest). I can understand more and more why Southwest seems to be leading the way…