Brand Equity Defined
Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand equity [...]

First off let me start by saying my nine year old daughter regularly cuts my hair for me (insert joke here) so I’m not knocking anyone for being thrifty.

So over the last week I was on four different Delta flights (two operated by Northwest). I can understand more and more why Southwest seems to be leading the way…