Hey, Bud, you forgetting something? The Gekko phone call?

It’s the last day of the week and you’re already thinking about the beach, the barbeque, the baseball game, etc. –ad nauseum.   You do it, I do it, heck we all do it.  If you’re a marketer of any kind though you may be leaving more than 20% on the table if you don’t take the opportunity to reach out to clients and prospects during the much heralded TGIF.  We’ve likely all read countless articles on which day is best to prospect.  I’ve personally seen studies conducted by universities on the best day and hour to call.  At the end of the day all of the data that’s analyzed is someone else’s, and bears very little relevance to you today.

In college I bet on a few football games and won, so I bet on a few more and lost-BIG.  After winning the few that I did win a friend of mine suggested I read some book, the name of which escapes me, (likely selective amnesia) about football statistics.  It had every variable you could imagine, on the road, during a short week, outdoors, on grass, under 40 degrees in December Team A has never failed to cover the spread 98.8% of the time.  Guess what?  They failed the Monday night I bet, and for some poor sap who read the next year’s version of that book in the hope that they would glean some secret insight to ensure their successful wager the number was probably 97.5% which while it sounds statistically significant, it still means nothing.  What I learned is there are 22 guys on the field that are completely different than the 22 that played in any of the last 10 years worth of games they analyzed.   All of whom make six to seven figures a year to play a game.  All of whom have issues, injuries, etc. that we don’t know about.  A center in a contract year might play with the flu, and get pushed around by another 300+lb guy for three hours that night like a shopping cart at Safeway, when the average office worker wouldn’t get out of bed to check his or her email.

My point is that while there are plenty of articles that will tell you that statistically Wednesday from 4pm to 5pm is the best time to make a call or send an email, unless you’re reading this on a Wednesday at 3:30pm the best time is now!  And today is Friday.  Before you leave to play golf, or have the celebratory lunch for a week well done-make five extra calls and send five extra emails.  Don’t sell yourself, your career, or your company short.  Who knows, maybe it will be your Bud Fox/Gordon Gekko moment?   Happy Friday & happy selling!

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Tags: Marketing, Prospecting, Sales