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and price is not always the issue!

and price is not always the issue!

So my daughter launched her first start-up venture during the past few weeks-Makenzie’s babysitting. While this may seem like a “right of passage” for every young lady, like the paper route was for young men 100 years ago when I was a boy-and people read newspapers, it is a perfect case study on Word Of Mouth Marketing.

We all talk about it, blog about it, and tweet about it, but I witnessed the most effective grass roots marketing campaign ever during the month of September-and the months not over yet. Within hours after announcing her free-agent status, she not only got her first gig – but she had neighbors coming by to discuss her availability. Side note-price was never an issue! Makenzie doesn’t have a marketing plan, published rates, heck she doesn’t even have her own phone line in her room (which she doesn’t need as she can make it from anywhere within a 30 yard radius of our house to the kitchen phone in ¼ of a ring), but what she does have is the most effective weapon in a marketers arsenal-a MOM.

Women in general, but moms specifically are pound for pound the best word of mouth marketers on the planet. They generate ridiculous amounts of targeted traffic which converts at (in our example) 100%. When a mom tells another mom about a product or service, that endorsement is GOLD.

We’ve all witnessed it at some point in our lives when two women get together and woman number one says to woman number two “what a cute ________( <–insert any clothing item here)”. To which woman number two provides the following unsolicited information: “This? I got it at ABC company for only $1.67).

It is a mystery to me why woman number two feels compelled to share the post sales tax price with woman number one every time whether they’re related or just met, but that’s not the point, and what I don’t know about women could fill a warehouse.

The point is if you have a brand, product, or service that markets to women between the ages of 8 to 80 and you’re not engaging in a strategy that can leverage their WOM prowess-you’re missing the boat!